More Details About Brand And Identity
The fundamental component of a brand is the identity or also referred to as the logo, and this is always misunderstood by many as being “the brand”,
There will be cases wherein the expectations and the actual experience of the customers or clients about a brand will be totally different especially when your business and the market will come to engage with each other so it is important that you should have a strong visual identity that is reinforced with a brand that is spread throughout the whole company in order to have a great start in creating a brand.
A lot of experts know that the combined wholeness of all the company and market interactions is called the brand, and every time there will be an interaction between the market and your company, there will be a created brand-experience. It is a process that is ongoing and in order to be successful, it should be a consistent experience aside from being a positive experience.
From a branding and identity design stand point, the important components are the color palletes, contextual language, image styling, typefaces, and they are needed in forming a collateral part. From the way the customer service will answer the telephone, to the expression of the policies of the company and the definition of the set of products, to the market, an effective brand and identity design should extend and involve the whole company.
You need to know that importance of a brand especially if you have a business that will be opening up some new branches in another location or if you have a rapidly growing business. Every time a business will start to grow, the personality of the person in charge of the business will be available without any hesitation as it once before. Therefore it is important that you should consider transferring the role of experience as well as engagement to the brand together with the enclosure of the brand values during the whole process.
Every companies and businesses have a vision statement and these are most of the time will produce a good impression with a possible customer or client. In order for the vision and value statements of a company to serve as an active role within the organization, it should be translated into process in order for it to have its purpose. A proposition is able to provide a real value for both the customer and the company.
You should know that in order to have a strong identity in your company, you should have a strong brand that will strengthen the corporate culture in order to have a better retention of the employees, and also take note that a properly designed and strong corporate culture will result to a better innovation for the company.